BUBSBAG was co-designed by first-time mom Marike and husband Jim, an orthopaedic knee and trauma surgeon. Many first responder trauma bags use a clamshell design so everything is visible at a glance, with labeled compartments so any responder can pack and use the bag correctly under pressure. BUBSBAG applies the same principles to baby essentials. So any caretaker can pack and use it right, every time, effortlessly.

BUBSBAG measures 30.5 x 26.5 x 11cm and is designed to hold everything a baby needs for a full day out. The clamshell design and adjustable compartments maximise every centimetre of space. Curious to see exactly what fits? Visit our Adventures page to see how we pack for every type of outing.

Yes, and that is one of the core reasons we built it. The PackCheck system means any caretaker can pack the bag
correctly without being briefed first. No more 'I don't know what to bring' or 'I didn't know where you put things.' Whoever packs it, it will always be
packed right.

BUBSBAG is designed for babies and toddlers from newborn up to approximately 3 years old. From your very first outing with a newborn to a full day out with a running toddler, the adjustable compartments adapt to the changing needs of your growing child.

BUBSBAG is designed for every outing. From a quick trip to the park to a full day at the beach, a swim session, or an international flight. No outing is too big or too small.

Its packing-cube design means it fits inside your hiking backpack, beach bag, weekender, or favourite handbag. The only baby bag you will ever need. Whatever the activity, whoever is packing.

Yes. BUBSBAG works perfectly as a standalone organised nappy bag without the PackCheck tags. The PackCheck system is there when you want it, invisible when you don't.

The exterior can be wiped clean with a damp cloth. The detachable lunch bag and toiletry bag can be removed and cleaned separately. We do not recommend machine washing.